Brand Story

ID Fine is a porcelain manufacturer based in Kutaya, Turkey, with a rich history dating back to 1972. With collection designs around 3 distinct brands ID Fine, Roots by ID Fine, and 1972 by ID Fine, we offer a holistic platform that addresses diverse professional needs while remaining united under a single vision. The modular structure enables personalized presentations, strategic stock management, and adaptability across a wide range of dining concepts to optimize simplicity, elegance, and long-term value.

Guided by our Define Dining philosophy, we believe that innovation in HoReCa should not create constant pressure for renewal or replacement. For this reason, each new collection is developed to work seamlessly with existing ranges, enabling chefs and food & beverage professionals to evolve their concepts while protecting previous investments.

This approach comes to life through Sustainable Harmony, a system that goes beyond the traditional Mix & Match concept. While combining collections is not new within the HoReCa sector, Sustainable Harmony transforms this practice into a sustainable, flexible, and long-term strategy. Designed according to timeless principles, our collections ensure continuity and compatibility across past, present, and future assortments. This allows professionals to refresh their tabletop presentations without replacing current stock, supporting creative freedom alongside operational efficiency.